A piece for Nokia’s Flagship Store project, which sees high-end retail experiences opened in shopping capitals around the world.

One of the overarching concepts with all our work for the Nokia Flagship stores has been to take peoples own content and make something beautiful for them out if it. SwimmingMessageSystem is interactive via SMS. People can send messages to the piece that then brings the words of their message to life as typographic fish.

The piece is implemented as real time software running on anything from 24 to 42 screens depending on the store layout, providing a seamless canvas.